10 Marketing & Social Media Tactics to Boost Holiday Sales

Tis the season for holiday sales!

Shoppers are flocking online in search of gift giving ideas. According to Mashable, "65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media."

So what are the best ways to cash in on seasonal sales with your business?

Whether you are a service-based business or sell products, here's some suggestions to get in the spirit with holiday sales.

1) Learn from the Ghost of Christmas Past

Look at metrics from last year's holiday sales. What products were bestsellers? Which promotions created the largest lift in sales? What special offers were a total bomb?

Discover what worked and did not so you can capitalize on it when you plan this year's promotions.

2) Make a Holiday Social Media Cover Image

Decorate your social media business pages with a specially designed cover image. It's the perfect place to announce special holidays promotions and deals.

Be sure to create one for all of your social media accounts.

3) Use Holiday Hashtags

Twitter shoppers may use hashtags to find their next purchase. So take advantage of hashtags to get discovered.

Some popular hashtags include: #blackFriday, #DIY, #holidaysssavings, #stockingstuffers, #holidays, #Christmas, #Hannukah, #Kwanzaa, #NewYears

4) Create Social Media Graphics for Promos and Deals

Everyone loves getting a great deal when holiday shopping. Make festive graphics promoting special promotions that make purchasing the perfect item irresistible.

Deals can include:

• one day only,

• limited quantity sales,

• buy-one-get-one free,

• special discounts or holiday coupons.

Consider offering a "12 days of Christmas" promotion with a special deal each day!

Canva makes it easy to make custom holiday social media graphics.

5) Boost Sales with Free Shipping

Consider offering free shipping for holidays gifts. Create highly visible buttons or banners promoting it on your website.

Or you can boost the order size by offering free shipping on orders over a bigger dollar amount such as $ 100.

Studies show that shipping costs are one of the largest detracts to making a purchase online so this one tactic could result in big returns for you.

6) Offer Gift Ideas

Holiday shopping can be frustrating when you do not know what to buy for the person who has everything. You'll want to promote your bestselling gifts.

Make gift buying easy by sharing gift suggestions like:

• 5 gifts for mom,

• 10 gifts grandparents love,

• 5 gift ideas for tech savvy teens etc.

Then offer links to purchase each of the items you mention on your blog and on social media.

Better yet, if you have a blog, write articles based on these topics and refer to your products within the article with links back to the purchase page.

7) Write Reviews

If you offer one of the hot new products of the season, consider writing and reviewing a review about it on your blog. In this review you could mention your own offers that would be a great gift accompaniment.

As an example, do a review of the top three smart phone accessories for Mom this Christmas and share pictures of them with a red bow on them along with a side-by-side features comparison. Then mention how your offer go great with these gift ideas while including links to purchase.

You could also incorporate your Amazon affiliate link for those products

8) Suggest Stocking Stuffer Ideas

Help idea stumped shoppers by offering suggestions for small items for everyone on their shopping list!

Write a blog post with the hottest stocking stuffers for the season. Share daily stocking stuffer ideas on social media using hashtags like: # beststockingstuffers2016 #cheapstockingstuffers #stockingstuffersforwomen

9) Reward Loyal Customers

Offer to give a $ 100 Gift Card to a randomly selected customer cutting posting a picture or video with your product on social media. Set up a campaign having them use a special hash tag like #christmascountdown.

This can help your promotional campaigns to go viral as customers share on their timeline and family / friends see their post.

10) Share Holiday Spirit

Connect to the spirit of the holidays in your customer's hearts. Engage your customers by asking them their favorite holiday tradition.

Get people to interact with your brand by asking them to share:

a. Their most-loved family recipes from Thanksgiving or another holiday event.

b. What their most loved Christmas song is.

c. DIY Christmas decorating tips.

d. Easy gift wrapping suggestions.

3 Quick and Easy Ways to Make $1000 a Week Online (Without Spending a Dime on Traffic)

Who else wants to learn how to make real money online? Are you sick and tired of being lied to? Of being deceived, duped and disappointed? If you are like most of the people who enjoy our articles about EASY online wealth creation, the simple truth is that you are just FED UP.

But…I want you to do me a favor.

  1. Imagine being able to generate a veritable AVALANCHE of traffic to any site, service or offer…and NOT having to pay a dime to do it.
  2. Imagine having your PICK of highly qualified, fresh leads that are already interested in your offer…BEFORE they arrive at your site.
  3. Imagine being able to build a BOOMING business on the broad back of FREE traffic……without ever relying on shady tricks or techniques that will NEVER work (nor make you feel good inside even if they did)

The truth is, I’ve mastered a very specific traffic generation strategy that I call content marketing…and the very best part is just about ANYONE reading this right now can do what I’m about to lay out for you.

Why should you believe me? I’ve written over 5,000 (yes thousand..:-) pieces of unique content that have generated MILLIONS of readers, tens of thousands of subscribers in many different niches and an empire of blogs, web sites and affiliate product promotions that you can COPY…simply using the 3 simple techniques below.

Ready? Here are my top 3 ways to generate a 4 figure WEEKLY income using nothing but free traffic derived ENTIRELY from content marketing methods. And remember, you ONLY need to make about $150 a day to get to that number, which may FEEL like a lot right now, but it’s not…and you CAN do it if you follow through.

1 – Root Level Redirection: Pick ONE high EPC product (I like an EPC of 80 or above if you are using one of the main affiliate networks like CJ) and simply install a root level re-direction that forwards the visitor from YOUR offsite content directly to the vendors landing page, with your cookie.

This works very, very well for a whole hodge podge of different products…and “free trial” offers can often convert at 3 or 4% using this approach. (and usually pay out 35 dollars PLUS per sign up…which adds up hyper fast)

2 – One page review sites: I love this approach, and this WILL convert better than the root level re-direction above…PLUS you get the added benefit of search engine optimization and natural traffic from natural search as well. (rather than just from the content directories themselves…which is pretty much where you’re going to be limited in our first example)

The key? Simply expand your product selection to 3 products, rather than one! Very easy…and while the actual click through rates are going to be less….you will probably make MORE money using this approach for sure.

3 – Relationship Marketing: Build a list. Build rapport…and relationships. And then sell your OWN suite of services. Become a coach. Or consultant. Personal services is the absolute BEST way to make a fortune online that endures in value…and won’t disappear if the products you’re promoting come down. (as CAN happen in our first two examples, and can also be a pain in the rear end AND your bank account when it does)

Honestly?

You can make 3, 4 or even 500 dollars a day as a coach, often taking whatever you are MOST personally passionate about into perpetual piles of profit…AND making it happen in a hurry!

Preparing Your Motorcycle For the Winter

So here we are in October, and the overnight and morning hours are a little chilly here in the Northeast of the US. What does this mean? Winter is coming of course, and seems to be coming fast. Most days are now starting out in the low 40's, getting up to maybe the high 50's / low 60's, and then dropping down again into the low 40's overnight.

So, what are you to do if you're not planning on riding through the cold, winter months? You need to prepare your motorcycle and winterize it. There are a few steps you should definitely do to keep your motorcycle safe and warm through those frigid months.

  1. Get the gasoline out of your engine – How do you do that? Start up your motorcycle with the petcock to 'on' and let your bike run for a few minutes. After your motorcycle is idling just fine, flip the petcock to off and let the engine do it's thing by cycling through any fuel that is left in the lines. You'll know as soon as the fuel is out of the engine, as the motorcycle will just stop running (like it stalled). It's OK if you leave some fuel in the tank as it should not cause any damage. But leaving it in your engine could cause serious damage to your motorcycle.
  2. Get a battery tender - A battery tender will keep your motorcycle battery charged throughout the winter so that when you're ready to fire her up, you will not be left with a dead battery. Battery tenders are fairly inexpensive and can be picked up at your local motorcycle shop or order one online.
  3. Clean your motorcycle – you do not want to store your motorcycle for long periods of time with dirt, grime, tar, grease, bugs, etc. all over your bike. Not only is this bad for the paint and chrome, but it's just not right to treat your baby so badly. Clean her up before she takes that long winter's nap. My motorcycle is actually cleaned after every ride. It's only right that my girl be taken care of and treated well through the year.
  4. Find a good spot – Your motorcycle is going to be resting for the next few months, so make sure you find a good location for the winter. The best location would be an attached garage, the next would be an outdoor storage building, and the least favorite would be outside in the elements. The winter elements can do some serious damage if not carefully watched, so I'd recommend making sure your motorcycle is stored in an area that is enclosed. My motorcycle is always stored in my attached garage, and kept in a prime location so as not to get bumped or something dropped on her.
  5. Get a motorcycle cover – just because your motorcycle may be stored in an enclosed area, does not mean you should not further protect her. You can get a cover for as little as $ 20 or as much as $ 100. A motorcycle cover will make sure no additional dirt or dust gets on your bike, and will also help protect any unfortunate bumps or dings. I can not speak for bugs, as they'll find their way into any warm place during the colder months.
  6. Start her up when you can – If there's a decent winter day, sun shinning, and not terribly cold, go ahead and fire up your motorcycle. Let her run for a while, she'll thank you in the spring. Just remember to follow all the steps above to ensure you put your motocycle back to rest properly.

Fractions and Rational Numbers – What is the Difference?

Most of us go through years of school math courses and still are confused about some basic things. For example: Why can not you divide by zero? Why is .999 … equal to 1, and not a bit less?

There are loads of these kinds of questions, that would not be a cause of frustration at all, if they were taught reasonably and clearly.

Unfortunately most of these things are supposed to be covered in elementary school, and most elementary school teachers do not have a good understanding of basic math concepts. Instead they are supposedly to teach just a collection of "skills."

One of the simplest concepts that is usually left inadequately explained is the difference between fractions and rational numbers. Let's see if we can clear it up now.

A fraction is a number that expresses part of a whole as a quotient of integers (where the denominator is not zero).

A rational number is a number that can be expressed as a quotient of integers (where the denominator is not zero), or as a repeating or terminating decimal. Every fraction fits the first part of that definition. Therefore, every fraction is a rational number.

But even though every fraction is a rational number, not every rational number is a fraction.

Why? Consider this:

Every integer (all the whole numbers, including zero, and their negatives ….- 3, -2, -1, 0, 1, 2, 3 …) is a rational number , because it can be expressed as a quotient of integers, as in the case of 4 = 8/2 or 1 = 3/3 or -3 = 3 / -1 and so on. So integers such as 4 or 1 can be expressed as the quotient of integers.

But an integer is not a fraction . 4 is an integer, but it is not a fraction. 4 is not expressed as the quotient of integers. The difference here is in the wording.

A fraction is a number that expresses part of a whole. An integer does not express a part. It only expresses a whole number.

A rational number is a number that can be expressed as a quotient of integers, or as part of a whole, but fraction is a number that is (must be) expressed as a quotient of integers, or as part of a whole – there is a difference. The difference is subtle, but it is real.

There are slightly different variations of the definition of a fraction, including, "A fraction is the ratio of two whole numbers, or to put it simply, one whole number divided by another whole number."

That definition also shows that an integer is not a fraction, because an integer is not a ratio. It can be expressed as a ratio, but it is not a ratio in itself; it can be divided by another whole number, but it i s not being divided.

In a nutshell, the fractions are a subset of the rational numbers. The rational numbers contain the integers, and fragments do not.